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Publishers of books, magazines, and other motorcycle-related projects
UNLIMITED. The Fred Fox Story, by Don Emde
Unlimited. The Fred Fox Story is a hardbound, 324-page book with 700+ images and photos that provides an in-depth look at the life of Fred Fox, a pioneer, innovator, and leader of the modern era of powersports product distribution.
After graduating in 1958 with an Engineering degree from the University of Wisconsin, Fred worked for a time in his family’s business of building custom-made truck beds to transport cans of milk from dairy farms to the processing plants. The young college graduate saw a brighter future, however, with sport-related vehicles.
Fred was the only employee in 1967 when he started his Parts Unlimited business at his house in Janesville, Wisconsin. Later incorporated as LeMans Corporation, the motorcycle, snowmobile and related powersports distribution business grew continually through the years with industry-leading shipping technology from well-stocked warehouses throughout the United States, plus Canada and Germany. Another significant aspect of LeMans’ success has been Parts Unlimited’s long running “We Support the Sport” campaign, a program that provides racing event and competitor sponsorships, as well being used to build dealer loyalty.
When Fred Fox retired from full-time business activities in the fall of 2021, LeMans Corporation was the largest privately-owned powersports distributing company in the world. He passed away in February of 2023.
Unlimited. The Fred Fox Story. Price: $75 plus sales tax where applicable. Additional shipping costs (per book): United States $10, Canada $50 and International $75. Orders will begin shipping in July.